6 Surprising Benefits of Using Instagram for Business Growth

Estimated read time 6 min read

Every year millions of users join Instagram, which shows how powerful it is to offer customer experience. The business world has been leveraging the presence on social media sites for decades. Facebook, Twitter and Instagram offer their own opportunities as well as challenges for marketers. Of late, Instagram has become so popular. In fact, big brands are also looking for exploiting its potential to reach out to customers.

Instagram can be used for marketing of your products and services and it will not blow up your budget. The way you market plays a crucial role in drawing the attention of your users. Instagram leverages an instant impact to convert prospects into customers.

Researchers suggest that Instagram is a powerful tool because it uses the impact of imagery. The human brain has the capability to process an image within a couple of milliseconds. Visuals on social media increase engagement. When users see perfect images of slim models advertising a product for weight loss, they think that it is true and literally believe the product will help them accomplish their goals. 92% of images have the power to connect with people instantly and emotionally.

Benefits of using Instagram for your business

You should maintain your presence on Instagram as it will help you connect emotionally with people using images. Your brand will be known by many people, which helps increase your sales. In addition, you do not have to spend a lot of money. However, if you still need some money, you can take out very bad credit loans from direct lenders. Here are the benefits of using Instagram for the success of your business:

  • It helps you understand your customers

If you want to reach out to as many customers as possible, you need to analyse that what your customers like. Their demographic details and preferences will help you fine-tune your marketing strategy. You can figure out their lifestyle, personal beliefs, location and many more.

When you know your customers so well, you can easily create a buyer persona and decide what kind of content to be shared to attract them. you can grow your leads to generate more traffic and potential customers.

  • It helps increase recognition

You can display your products on Instagram which might not be enough to improve the success of your business. You should try to ask your customers to put reviews along with an image of a product in exchange for a prize. You can offer them an additional discount if they upload a review.

Airbnb uses this Instagram strategy. It asks customers to share the best photos and videos taken with their cameras in exchange for a hefty discount. It is an impactful way to show your customers the strength of your business. When you show them you offer them a great value, it not only helps them stick to your business but it also attracts a lot of new customers to your business.

  • It helps build customer relationship

It is vital to build relationships with customers to make your business successful. You will have to win their trust to streak ahead in the race of competition. Instagram lets you share images and videos to convey your message more effectively. You can use a lot of creative methods to spread information among your users.

Watch out for how your audience responds to your content, and make sure you acknowledge that. Make them believe that you are making an effort to be in touch with them. Post quality content, encourage them to post queries and questions, answer them, and like and share their comments. In brief, you should acknowledge their efforts.

A long-term relationship with your customers will certainly help you get more leads. It will help traffic to your website and keep your customers loyal. Bear in mind that customer acquisition is more expensive than customer retention. By being loyal to your customers, you can retain them. Acquiring new customers can increase the cost of your marketing. You can fund it with high acceptance guarantor loans, but it is still recommended to retain your customers. Your retained customers will likely engage in word-of-mouth marketing, which will help bring in new customers.  

  • It helps to make money

You can make money through Instagram directly. The products you display on your account can be bought right from there. When customers do not have to experience a lot of hassle, the sales will grow. Instagram has on-platform e-commerce sales now. Now users can directly purchase from the brand without leaving the platform.

With the help of posts, you can make your users land on your website. By adding tags and product descriptions, you can make it easier for your customers to click the “shop now” button and land your website.

  • It helps make your business more relatable

Instagram can help you manifest your brand personality. Bear in mind that people are more likely to be keen on buying from brands. Your chances of success are high when you manage to become an established brand. Instagram enhances your business personality with the help of:

  • Instagram stories that you can use to talk about back-room people. You can share how your product is made, how you set quality norms, and some interesting facts about your workplace culture. The more you tell about your company, the better it is.
  • Instagram live events which is an excellent way to build rapport and credibility. You can host live sessions to talk about a problems and how your product can solve that. You can even host “question and answer” sessions. People will naturally trust you when they find that you are always a step ahead to solve their queries. It shows your integrity and authenticity.

Maintaining transparency is a good way to build trust among your users.  It is quite vital to emerge as a brand

  • It helps keep an eye on your competitors

Instagram gives you a way to track your competition. You can easily check how they interact with their users, what kind of content they post, and how they engage their users. This data will help you make your marketing strategy better.

The bottom line

Instagram has undoubtedly a lot of benefits to offer. You can build yourself as a brand, connect with users and speed up the sales. However, you will need a robust strategy to make your plan work. Keep tracking the outcome from your strategy and fine-tuning it to your needs.  

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